The best paper depends on the job's purpose, budget, durability, writing needs, and presentation. Uncoated papers feel more natural and are easier to write on. Gloss and silk coatings can enhance photography and color pop. Heavier stocks feel more substantial.
If the piece needs to be mailed, folded, or written on, that should influence the stock choice.
- Uncoated: writable, softer look
- Gloss: sharper images and shine
- Silk or matte: smoother look with less glare
- Heavier stock: more premium feel